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what we do

The many emerging digital technologies are at a critical tipping point. They can now deliver tangible and significant business advantage.

Whilst all these technologies have been maturing for some time and are powerful in their own right, it is their combined use that multiplies enterprise impact and creates a transformational amplification effect.

Our focus is on differentiation through data exploitation, using the latest enterprise-ready techniques in predictive analytics, machine learning, natural language processing and artificial intelligence to exploit latent value in organisation’s data assets.

Many factors including the dramatic reductions in the cost of IoT sensor technology lead to huge volumes of data which can be securely managed via existing API standards. Machine learning processing algorithms and implementations have matured to a point that it is economically feasible to gain real business advantage from applying predictive analytics and automated decisioning techniques to vast sets of rapidly changing data. And Cloud computing is now established as the disruptive economic and delivery model that underpins all these other advances.

Established organisations often have many advantages over newer market entrants such as access to existing data sets, mature distribution networks, scale and funding.

Convergence of Forces


However, these are often offset by a number of barriers that prevent them from exploiting the new technology opportunities. Barriers can include lack of skills and experience, lack of focus away from day to day operations, and difficulty in mapping the many technology-originated trends and often associated ‘industry hype curve’ into real business opportunities.

With a major obstacle being the lack of pace for adoption – this convergence is feeding an acceleration of change that is making it harder and harder for enterprises to respond, putting them at increasing risk of being out-innovated and missing out on the prize.

This is the gap that Inasight fills for organisations – realising the benefits that this wave of digital disruption brings, using a focussed, controlled but rapid model to quickly move from multiple hypotheses of potential business value to tangible outcomes.

our services

Feasibility Studies and the Business Case

Applying rigour to the innovation process, sizing the potential RoI opportunities

Proof of Value

Mitigate risk and remove uncertainty via tangible proofs


Architecture and delivery consultancy services – for long term value, factor innovation into the wider business model
Production implementation – with ongoing innovation and support


Providing an enduring, sustainable solution with ongoing support and engagement

Working with three key technology partners, Inasight enables customer differentiation:

AWS Partner

Cloud computing has been firmly established by Amazon Web Services (AWS) as the disruptive economic and delivery model that underpins all these other advances described in our vision.

AWS have rapidly evolved their platform and have now reached the position where they now offer all the platform-as-a-service (PaaS) components needed to deliver this business value with unprecedented pace – having added new services for new machine learning, API management and IoT to augment the existing rich Cloud and big data services.

RAMP - our accelerator platform

Combined with the AWS skills and experience that Inasight brings, for the first time this enables organisations to leverage their advantages – such as access to existing data sets, mature distribution networks, scale and funding.


With ever increasing volumes of data from multiple sources, arriving at unprecedented rates, a key challenge for organisations is the creation and management of a platform for data capture, ingestion, storage, search and visualisation to rapidly deliver business insights. Elastic provide the de facto industry standard platform that meets this challenge, via their ELK stack distribution with the essential 24/7/365 Enterprise support model and management capabilities including security and monitoring.

Elastic - 01-05-2015 Kurrently in Kibana: Heat Map Visualization in 4.1

Image courtesy of Elastic

Basis Rosette

The ability to extract value from unstructured data in order to derive deeper insights when used in combination with other structured datasets is crucial. This is especially true for our customers in text-heavy sectors such as commercial insurance and re-insurance, and an additional challenge is to achieve this across multiple and mixed languages.

Through their Rosette Text Analytics suite of products, Basis Technology provide the market leading solution that applies start-of-the-art natural language processing (NLP) and machine learning models to unearth value across 55 languages.

Basis Technology - Rosette analytics

Inasight use Rosette’s multilingual sentiment analysis capability to derive trending data for brands to use in our predictive pricing models.

Our approach

Essential practices, combined with a focus on value delivered


Time-boxed, iterative deliveries, engineered for exploration of new concepts and opportunities


Every customer is unique, but common characteristics and patterns exist across solutions, including data security, ingress, storage, processing, analytics, and visualisation. We accelerate customer solutions by bringing intellectual and physical assets to the table

Cloud First

It’s a commonly used term, but we mean it. For speed and flexibility we always prefer Cloud delivery models, and then move to non-Cloud models when specific project requirements demand it


We help our customers move at pace and innovate faster. Our approach is rooted in a dedicated focus on the customer outcome

Solution flexibility

We are not working in areas that are solved problems. So, what matters is the selection and combination of disruptive technologies to deliver a business outcome

Enduring capability

We ensure that we provide upskilling for our customers as part of our service. That’s unusual, and very valuable

Recent blog posts

So what’s the hardest part of data science? Mmm – well, hyper-parameter tuning can be a bit tricky. Algorithm selection for best results can be a bit of an art as well as a science. Feature extraction and selection is a real skill and probably......

In our RAMP platform architecture, one challenge we’ve had to address is how to simulate the injection of streaming data.  We need this for demonstration purposes, but also to simulate load, test monitoring and alerting etc.  Our solution uses AWS Lambda to pull sample data......

It’s a tricky dynamic for Elastic.  Elastic’s hosted Elasticsearch/Kibana offering runs on AWS, but AWS are also eating into their potential market with their own purely open-source offering.   All the bells and whistles that Elastic Cloud provides via its proprietary X-Pack additions are not offered by......

Tonight I’m presenting at the Big Data and Machine Learning – London meetup.  I appreciate it’s a bit late notice but there’s still a few spaces left, based on the over-occupancy planning model of the organisers that most meetups suffer a 60% no-show rate. The......

Yesterday Inasight was announced as the first member of the newly launched IM Business Accelerator Facility.  This gives us direct access to a vibrant and growing community of over ninety high-tech ICT companies located at Adastral Park near Ipswich in Suffolk, with office space, meeting facilities and......

Our experience

The Inasight team have a demonstrable track record of delivering innovative value for customers

Revenue leakage reduction via application of natural language processing (NLP) using big data technologies on AWS

Working with our sister organisation Search 365, re-platforming from FAST search to Elastic on AWS for Financial Services, a national airline carrier, Government agencies and a Legal Services organisation

Process automation via application of machine learning techniques

Image recognition via application of convolutional neural networks

Market leading enterprise delivery of motor insurance telematics


We have an exceptional and proven leadership team, including the CEO, CTO and CFO from the first ever AWS Premier Partner in Europe, publically recognised as the ‘cloud natives’ by Amazon.com CTO Werner Vogels.

Together with a large pool of the UK’s leading architects and enterprise-grade solution consultants, this team has in depth experience of taking emerging technologies to the Enterprise Market, delivering real business differentiation.

Neil Miles, CEO
Neil Miles, CEO

As co-founder and CEO of Inasight, Neil has an extensive background exclusive to the Technology sector, founding and growing a number of highly successful and innovation-led companies.

Recently working to accelerate the growth at ANDigital, a digital start-up disruptor and previously well known as CEO of Smart421 (now KCOM), creating the market leader in enterprise public cloud adoption.

Neil is also Chairman of TechEast, the not for profit organisation, promoting and supporting the digital technology sector across the Eastern region.

Robin Meehan, CTO
Robin Meehan, CTO

Robin is a technology strategist with a proven track record in identifying and executing upon opportunities for technology innovations to make a real impact in the enterprise. In his role as CTO of Smart421, these innovations included Cloud computing, API management, big data technologies and Identity & Access Management.

More recently he was Managing Director of Beamap (part of Sopra Steria), a niche consultancy focusing on digital transformation for public and private sector customers.

Julian Harris, Chairman
Julian Harris, Chairman

Julian has founded, built and exited a number of successful technology businesses.

Formerly he was the founder and CEO of Smart421, a company specialising in the systems integration and managed services of business-critical systems for FTSE250 companies, especially leading financial institutions, power utilities and tier-one telcos.

Julian studied at Harvard Business School, and has served on numerous not for profit Boards across areas he’s passionate about, including the environment.


020 3575 1337